Maybelline indulged the experimenter (and closet weirdo) in us by releasing Maybelline The Colossal Spider Effect Mascara. Despite not being available to the masses just yet, (it’s out June 2016), the mascara made a not-so-quiet debut in October of 2015 at the Jason Wu fashion show for New York Fashion Week.
The Maybelline Company was created by a 19-year-old entrepreneur named Thomas Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called Lash-Brow-Ine.
Mascara: The OG Protector. This is why it’s actually no surprise that mascara was one of the first makeup products to exist — it was created as another layer and practical mean of protection around the eye. The precursor to what we know as mascara began way back when — around 4000 BC in Ancient Egypt.
When you look at someone, the first thing you see is their eyes. And because of that, mascara represent one of the most important cosmetic products of all time. Here you can find out more about it, and its incredible journey through our history.
A cosmetic gateway drug for many who grew up in the '80s and '90s, Maybelline Great Lash Mascara is perhaps one of the most easily-recognizable beauty products in history.
History of Mascara – Maybel Williams and The Maybelline Story The Maybelline Story Glamourdaze talks to author and Maybelline heiress Sharrie Williams. How many women in the world are aware that they owe a debt of gratitude to a young lady called Maybel Williams – who – following an accident in 1915 – singed her […]
The History of Women and Their Eyelashes ... It was in 1971 that cult-favorite Maybelline Great Lash, a water-based mascara, hit the market. It's one of our favorites to this day.
The History of Mascara: Ancient Beauty. Ancient Egyptians play a large part of the rich history of mascara. Dating as far as 3400-30 B.C., Egyptians used bone and ivory as mascara applicators, and blended kohl with crocodile dung, water and honey to create the first mascara.
Mascara is a cosmetic commonly used to enhance the eyelashes.It may darken, thicken, lengthen, and/or define the eyelashes. Normally in one of three forms—liquid, cake, or cream—the modern mascara product has various formulas; however, most contain the same basic components of pigments, oils, waxes, and preservatives.
From a small, family-owned business to the number one cosmetics company in America, Maybelline New York takes trends from the catwalk to the sidewalk, empowering women to make a statement, explore new looks, and flaunt their own creativity and individuality.