Gatekeeping is a function of controlling information, which, in part determines who holds power via mass communication. This is due to gatekeeping being the determination of what appears in popular media via the selection of particular messages from otherwise countless sources of information.
A media gatekeeper is a journalist or editor who is tasked with the responsibility of filtering information before it is published, broadcast or posted on the Web. Originally, the job of the media gatekeeper was mainly focused on the mass media, but it has transitioned toward face-to-face communicat
Here are five effective ways to achieve a genuine connection with fellow marketers, including: using correct language, offering valuable insights, and more. Here are five effective ways to achieve a genuine connection with fellow marketers, including: using correct language, offering valuable insigh
marketing tips, Marketing - Be Confident - Entrepreneur.com In a study of 10,000 people designed to determine why folks patronize the businesses they do, price came in fifth, selection fourth, service third and quality second. The No. 1 factor? People said they patronize businesses they have confide
marketing tips, Marketing - The Color of Money - Entrepreneur.com When it comes to creating a strong brand identity, choose an array of colors for your product and packaging that you can "own." Palettes that are too generic diminish your product's presence. Aim to dominate your shelf position with c
We receive hundreds of prospectuses and annual reports at INC. every year, and 99.8% of them are your standard black-and-white look-alikes. Every so often, however, one comes over the transom that seems out of the ordinary.A few years ago, for instance, Pizza Time Theatre Inc. came out with an... W
marketing tips, Marketing - Net Basics - Entrepreneur.com When you are building your Web site, remember this time-tested principle: Bigger is not always better. Internet users are a fickle, impatient crowd--so make your site simple and easy to navigate. Excerpted from 101 Internet Marketing Tips For
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