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Public Relations specialized functions are categorized by the publics with which relationships are established, and to whom appeals are made to understand and/or accept certain policies, procedures, individuals, causes, products or services. Practitioners who perform


A public relations practitioner may also function as a mediator. The goal of public relations is to create an image and relationship that both parties are happy with by satisfying the needs of all ...


Johnson (1997) found that public relations practitioners who felt they were unknowledgeable about certain technologies believed they must reduce the knowledge gap between them and more knowledgeable professionals in order to maintain their self-identity within the profession.


A PR practitioner is someone who creates, manages and maintains relationships with the public that a business serves. A PR practitioner works in the field of public relations and does everything for a company that will keep them in a good light with the public and with private entities that could be beneficial to the company.


Public relations professionals shape an organization's image. Public relations fills multiple roles in a business: building relationships with the public, managing the corporate image, sharing ...


Reasons for categorizing functions of Public Relations The reason the functions of public relations are being categorized is because of the immense growth the field of public relations has faced in the past few decades. "In the United States alone, public relations is a multi-billion dollar business practiced by more than 200,000 professionals.


Public relations functions are designed to help build trust and credibility with groups that are important to your organization. They help raise awareness about your organization as well as give it a chance to define, control and distribute its message to those both inside and outside your company.


Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends. Broom, 2009, Effective Public Relations, page 7. 3 Functions of Public Relations


The public relations practitioner may prepare stockholders' reports or work to improve employer / employee relations. The function of public relations is to build bridges of understanding, goodwill and awareness between a company and the public that it wishes to influence. There is a trend for companies to outsource the public relations role ...


As two-way communicators, public relations practitioners interact directly with key publics, relaying the resulting information (with recommendations) to other members of the management team. Crisis Management – Establishing methods and policies to be used when an organization’s operations become involved in an emergency affecting the ...