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www.reference.com/article/marketing-important-be7ee9ffa0e119c9

Marketing is important for any business because it is what brings in the necessary client base to help the business grow. It is also important because it can be used as a way to build brand recognition and expand a business to different locations.

www.reference.com/article/marketing-important-sales-d8f2978f9486a964

Marketing is important to sales because it includes numerous strategies for communicating the various benefits and features of the products or services a company offers to consumers. Marketing is how consumers become aware of specific brands. Marketing spurs more sales ...

www.reference.com/article/importance-marketing-society-2152d15eed4a2b40

Marketing informs the desires and cultural predilections of its consumers, thereby helping to shape the face of society through the messages and products it chooses to promote to the public at large. This makes it a value-neutral system the impact of which is determined...

www.reference.com/article/green-marketing-important-bb79d4c16774ea1

Green marketing enables companies to satisfy the expectations of customers, communities and government leaders regarding environmentally friendly operations. Companies at the forefront of green marketing may attract more customers and generate greater revenue. Also, the...

www.reference.com/article/global-marketing-important-7145638b04e02864

Global marketing is important for businesses because it grants access to wider profit margins, huge demographic audiences and a better quality of life for consumers worldwide. Businesses that use global marketing to reach international audiences experience massive poten...

www.reference.com/article/good-ideas-marketing-d9be02288d872496

Some ideas for free marketing include using social media, joining local organizations and providing local volunteer work. Networking is another important way to advertise a business for free.

www.reference.com/article/marketing-mix-important-business-6a197f6315bf1817

A marketing mix is important in business because it maximizes a company's chances of achieving steady, continual success in its operations. A marketing mix also ensures that a company remains responsible to its customers by living up to its product claims.