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A flashbulb memory is a vivid and concrete memory that is created in the brain when a person experiences or learns of emotional, shocking events. People tend to remember very specific details of flashbulb memories.


The field of psychology can be defined as the science of the mind. Psychology encompasses the methods and processes through which psychologists study the mind. Psychology is also defined as the scientific study of the way people behave, think and feel.


Psychological needs such as such as confidence, achievement and morality are on a high level of human needs, Psychology Today explains. The most basic needs are physiological, such as breathing, eating and sleeping. Mid-level needs are social, such as family, friendshi...


General psychology is the study of the basic theories, principles and methods of psychology, which is the study of the mind. This includes emotions, development, learning, thinking, perception, intelligence, memory, learning and other topics related to the mind.


Functional psychology is a branch of psychology that developed in the late 19th century that focused on both the function of consciousness and how consciousness influences behavior. Functional psychology sprang up in opposition to the prevailing Stucturalists who strive...


Psychological pricing refers to the practice of using prices to elicit emotional reactions from customers. One example is maintaining an artificially high price point on a luxury item to give the impression of high-end quality. Conversely, sale prices can be offered on ...


Psychological framing defines an idea, issue or reality based upon context. The concept of framing disputes the theory of rational choice. The experiments of the researchers Tversky and Khneman in 1981 suggest that the way a decision is presented has a large impact upon...