Because TIME Magazine is a weekly news magazine, it directs its content toward people who are well-educated, who are in professional jobs, and who personally make around $60,000 per year. Founded in 1923, the news magazine's major competitors are Newsweek, The Economist...
The New York Times is targeted at an urban audience and while a local paper, has readers throughout the country and around the world. In 2016 The New York Times had 9.32 million daily readers.
Based on its readership statistics, the Daily Mail's target audience is lower-middle-class British women. However, the paper's promotional gimmicks, prizes and contests, and low price make it appealing to lower-middle-class readers in general.
Nike's primary target audience for its products is athletes. In a recent business overview, Nike lists serving athletes as one of its key goals for innovation.
The target audience for ABC Kids is children between the ages of 6 and 11, with the main focus on boys but also including girls. ABC Kids offers live action and animated programming, including movies, series and sports themed programs. ABC Kids is owned by Disney.
The Guardian newspaper targets a well-educated, relatively young, predominantly male and liberal audience centered around London. Fifty-two percent of Guardian readers are male, and the average reader age is 44.
Target marketing is the practice of aiming goods and services at a specific group of consumers. Rather than take a shotgun approach, for example, selling to 18- to 49-year-olds, companies try to narrow their marketing as much as possible, finding only the consumers who ...