Any activities that a business or organization undertakes to build brand awareness are known as marketing activities. Even in a time period in which it is easier to create robust marketing materials than ever, the irony ... More »

Marketing controls are a set of practices and procedures employed by firms to monitor and regulate their marketing activities in achieving predetermined marketing objectives. Examples of marketing controls include: marke... More »

Examples of marketing tools include email marketing services, mobile apps and inbound marketing. With the right combination and use of marketing tools, small businesses stand a good chance of putting themselves on equal ... More »

According to, the role of marketing is to develop satisfying relationships that benefit both the customer and the organization. Marketing is also responsible for the majority of tasks that bring in revenue a... More »

Advertising agencies deal primarily with communicating an organization's specific message through one or more mediums, while marketing agencies help organizations promote themselves through a more general marketing strat... More » Business & Finance Business Resources Marketing & Sales

Uncontrollable factors in marketing are conditions or circumstances outside an organization's control that affect its ability to develop and implement a marketing plan. Common categories of uncontrollable factors include... More »

A marketing philosophy is a foundational idea that becomes a part of all of the work that a marketing department accomplishes for a company or organization. In general terms, most marketing philosophies center around fin... More »