In psychology, heuristics are thinking strategies that guide decisions and judgments that are made quickly. These quick judgments are fueled by learned and readily available information. For example, if a person observes... More »

The availability heuristic refers to the tendency of the human mind to assume that events that spring easily to mind happen with equal frequency in the real world. Heuristics are cognitive shortcuts used by the brain to ... More »

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An example of an anchoring and adjustment heuristic is when a person with high-value numbers bids higher on items with unknown value after being asked to write their numbers compared to people who had low-value numbers t... More »

Some problem-solving techniques include algorithms, heuristics, trial-and-error and insight. An algorithm is a step-by-step approach that always yields the correct solution but can be very time-consuming. Heuristics rely... More »

People with different cultural backgrounds have different expectations, norms and values, which in turn have the potential to influence their judgments and decisions, as well as their subsequent behavior, according to th... More »

According to the American Psychological Association, animal experimentation provides a highly controlled living population on which to test theories about group and individual psychology, behavioral conditioning and phar... More »

Humanistic psychology is the fundamental belief that mental and social problems result when innately good people deviate from their natural tendencies. The concept, referred to as humanism, emerged in the 1950s as a resp... More »

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