Email marketing software is a digitized version of direct mail, and it helps businesses of all sizes refine their digital communications with clients by tracking factors that lead to higher conversion rates. For example,... More »

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Email marketing that is executed properly is very effective, with response rates between 5 and 35 percent, compared to direct mail at just over 3 percent. Emails generally cost only a few cents to send, which is much low... More »

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Some email marketing solutions include ConstantContact.com, BenchmarkEmail.com, GetResponse.com and SendinBlue.com, as of 2015. Each solution offers different features suitable for small business, e-commerce websites or ... More »

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People use direct marketing lists in businesses to refine information used to target specific customers through a variety of channels, including mail, email, phone and in-person presentations. Direct marketing lists incl... More »

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Unified communications is a marketing industry term used to describe any business communication system that integrates a broad range of applications and technologies designed, sold and supported by a single communication... More »

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The benefits of integrated marketing communications, or IMC, include brand reinforcement, competitive advantage, reduced marketing and advertising costs and greater reach. Integrated marketing communications is a marketi... More »

Some examples of relationship marketing are sending birthday cards to clients, offering reward plans to customers and creating web pages and forums for clients to find the answers to their questions and to become better ... More »