The major disadvantage of primary research is the huge cost involved in gathering information. Similarly, it consumes a lot of time since a researcher has to prepare for the study, gather details, and process the informa... More »

The disadvantage of correlation research is that information pulled from data analysis is very limited. This type of research only shows if there is a positive correlation, negative correlation, or no correlation between... More »

Experimental research is essential for uncovering facts about medicine, basic science and other fields, but sloppiness can cause problems. In addition, some experiments can be dangerous for participants. Ethics plays a s... More »

Some advantages associated with primary research include efficient spending for information, greater control and the fact that this type of research is specific and the information is exclusive. Some disadvantages includ... More »

The main advantage of mass media is its ability to reach a large population across many demographics, while the high cost to utilize it for messaging is a disadvantage. Millions of people receive news and entertainment f... More »

Purposive samples target a very specific population, which can help gain detailed insight on their characteristics, but a disadvantage is the difficulty in reaching a large sample size. Defining the target for purposive ... More »

Experimental research is essential for uncovering facts about medicine, basic science and other fields, but sloppiness can cause problems. In addition, some experiments can be dangerous for participants. Ethics plays a s... More »