The main difference between marketing and sales is that marketing continually changes to accommodate emerging technologies and to deliver fresh content to the public, while sales techniques remain the same. Marketing is ... More »

Advertising is a one-way persuasive communication with a purpose to promote goods or services to potential customers, while sales promotions are marketing activities intended to immediately boost sales. Advertising's pri... More »

According to Investopedia, an Enterprise Resource Planning (ERP) management information system integrates areas such as planning, purchasing, inventory, sales, marketing, finance and human resources. In contrast, a Manuf... More »

Unified communications is a marketing industry term used to describe any business communication system that integrates a broad range of applications and technologies designed, sold and supported by a single communication... More » Business & Finance Business Resources Marketing & Sales

Regularly adding something new, becoming a valuable resource and separating from the competition are some effective marketing techniques. Others include promoting the end result and anticipating change. More » Business & Finance Business Resources Marketing & Sales

Key activities involved in marketing include advertising, sales, public relations, social media marketing and other promotional activities, notes Forbes. It can also include activities such as pricing, distribution and m... More »

According to Entrepreneur magazine, affiliate marketing is a structured Internet referral program that rewards independent marketers for directing contacts or sales to an online business. The relationship between the bus... More » Business & Finance Business Resources Marketing & Sales