Promotional objectives are goals businesses set to build a customer base while promoting awareness of their brands and building sustainable sales and profits through marketing campaigns, explains the Houston Chronicle. C... More »

An objective is usually a short-term aim that is governed by a time line and is specific, while a goal is usually a long-term proposition that is more general. The accomplishment of an objective should be easily highligh... More »

A marketing objective is the goal that a company has when it creates a marketing or advertising campaign. Ultimately, the goal of most marketing campaigns is to make the company money. However, marketers often set more s... More » Business & Finance Business Resources Marketing & Sales

The Coca-Cola Spread the Red program is a marketing program for Coca-Cola business partners to promote brand awareness and increase sales with specialty and premium merchandise that highlights Coca-Cola brands and provid... More » Business & Finance Business Resources Marketing & Sales

A sales plan should contain sales goals, sales objectives, the target sales market, and a financial budget needed to achieve the sales objectives. It should also include strategies and tactics necessary for its implement... More »

A good product marketing plan template contains a description of the product and sales goals, product market analysis, description of the target market, and marketing strategies. The template should also feature a market... More »

NASCAR created one of the largest and most successful marketing campaigns in the field of sports by capitalizing on large audiences and even larger venues. Furthermore, NASCAR has made everything under its control a pote... More » Business & Finance Business Resources Marketing & Sales