Buzz marketing refers to a marketing strategy employed by firms and marketing agencies to spread word rapidly about a novel product or service, using citizens as brand promoters. Buzz marketing essentially acts as corpor... More »

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Companies use marketing to research needs and preferences of target audiences and to develop promotional strategies that communicate the benefits of their offerings. Advertising is one of the most common forms of promoti... More »

Pinterest allows individuals and businesses to share images in its "pin board" format. It is a good option for food companies to showcase their best food items in a visual format that is appealing to potential buyers. Vi... More »

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A low cost pricing strategy in marketing is an attempt by a company to increase sales by offering a product or service at a low price relative to competitors. This strategy, sometimes also called a price leadership strat... More »

The goals of marketing research are to help a business refine its marketing strategy, improve products or services, determine where a product should be placed and uncover consumer habits. The scope of marketing research ... More »

Preparation, being clear, and setting goals are some of the marketing strategy tips for launching a new product. Others include starting early and following up. More »

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The seven P's of marketing are the service marketing mix, which addresses seven key characteristics in building a complete marketing strategy. The service marketing mix extends the original product mix of product, place,... More »

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