Buzz marketing refers to a marketing strategy employed by firms and marketing agencies to spread word rapidly about a novel product or service, using citizens as brand promoters. Buzz marketing essentially acts as corpor... More » Business & Finance Business Resources Marketing & Sales

Indirect marketing is where there is no direct communication to consumers by companies. It is treated as the next step for establishing brand recognition and awareness. More »

According to Business Dictionary, international or global marketing is defined as presenting an idea and final product to the rest of the world for the purpose of gaining an international marketing community. Examples of... More »

A low cost pricing strategy in marketing is an attempt by a company to increase sales by offering a product or service at a low price relative to competitors. This strategy, sometimes also called a price leadership strat... More »

The goals of marketing research are to help a business refine its marketing strategy, improve products or services, determine where a product should be placed and uncover consumer habits. The scope of marketing research ... More »

Preparation, being clear, and setting goals are some of the marketing strategy tips for launching a new product. Others include starting early and following up. More » Business & Finance Business Resources Marketing & Sales

The seven P's of marketing are the service marketing mix, which addresses seven key characteristics in building a complete marketing strategy. The service marketing mix extends the original product mix of product, place,... More » Business & Finance Business Resources Marketing & Sales