Buzz marketing refers to a marketing strategy employed by firms and marketing agencies to spread word rapidly about a novel product or service, using citizens as brand promoters. Buzz marketing essentially acts as corpor... More »

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A promotional campaign is a sustained media presence intended to generate interest in a given product or company or to change the image of an existing product, service or corporate entity through branded and goal-oriente... More »

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Some Starbucks marketing strategies include providing products that appeal to a wide variety of people, creating a signature hip atmosphere and delivering products with speed, efficiency and consistency. Customers are co... More »

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A low cost pricing strategy in marketing is an attempt by a company to increase sales by offering a product or service at a low price relative to competitors. This strategy, sometimes also called a price leadership strat... More »

The goals of marketing research are to help a business refine its marketing strategy, improve products or services, determine where a product should be placed and uncover consumer habits. The scope of marketing research ... More »

Preparation, being clear, and setting goals are some of the marketing strategy tips for launching a new product. Others include starting early and following up. More »

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The seven P's of marketing are the service marketing mix, which addresses seven key characteristics in building a complete marketing strategy. The service marketing mix extends the original product mix of product, place,... More »

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