The availability heuristic refers to the tendency of the human mind to assume that events that spring easily to mind happen with equal frequency in the real world. Heuristics are cognitive shortcuts used by the brain to ... More »

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In psychology, heuristics are thinking strategies that guide decisions and judgments that are made quickly. These quick judgments are fueled by learned and readily available information. For example, if a person observes... More »

Rational decisions are generally made by people who are able to determine the possibilities of an outcome, while irrational decisions are based almost entirely on emotion rather than experience. People who have the abili... More »

The study of human social behavior is called sociology, while the study of the individual human mind and behavior is called psychology. Sociology basically deals with human relationships and institutions while psychology... More »

Self-serving bias is the tendency to strengthen a person's ego by attributing positive events to his own abilities and attributing negative events to forces outside his control. People who have a self-serving bias protec... More »

Psychological factors refer to thoughts, feelings and other cognitive characteristics that affect the attitude, behavior and functions of the human mind. These factors can influence how a person thinks and later affect h... More »

Psychology is the study of the human mind and behavior and, as such, plays a number of important roles in modern society. Psychology helps people with a variety of mental health conditions. It also helps businesses targe... More »