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selective perception: A psychological cognitive bias related to how a person's expectations or the degree to which something stands out can affect observations. Selective perception can be used by a business to target its marketing campaigns to influence and appeal to desirable potential customers for its product or service.


Selective perception is a form of bias that causes people to perceive messages and actions according to their frame of reference. Using selective perception, people tend to overlook or forget information that contradicts their beliefs or expectations. There are two types of selective perception.


Selective perception is the tendency not to notice and more quickly forget stimuli that cause emotional discomfort and contradict our prior beliefs. For example, a teacher may have a favorite student because they are biased by in-group favoritism.The teacher ignores the student's poor attainment.


Selective perception, when done consciously, may lead to "seeing" things that the person wants to and disregarding the opposite of such. A classic research on selective perception included subjects from Princeton University and Darthmouth University. The respondents were asked to watch a film of a football game between Princeton and Dartmouth.


Selective perception is a process by which one only perceives what he/she feels is right, completely ignoring the opposing viewpoints. In other words, he sees the picture only as he wishes to see, and not what the actual picture is.


Selective perception marketing is about positioning your company's product or service in the mind of your consumer by tapping into those areas. To do that, your marketing messages have to survive ...


Test your knowledge of the selective perception theory with an interactive quiz and printable worksheet. Use the practice questions to see what...


Selective perception the specific meaning we attach to a concept depends on how the info is organized and the context in which it's found more ambiguity present, the more personal factors will govern the interpretation of the information


Example of Selective Perception. Jane is an avid runner and a self-proclaimed health nut. She spends two hours each day at the gym, eats only healthy, low-fat meals, and is a member of several ...


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