Content marketing is a strategy used to develop and distribute consistent, relevant and useful content for audiences. The purpose of content marketing is to attract and engage a target audience with the intent of generat... More »

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An essay titled "Unethical Food Marketing to Children" should address the marketing campaigns of food targeted at children. Michele Simon and Susan Linn at Eat Drink Politics argue that "any type of marketing to kids is ... More »

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Inbound marketing is a strategy in which a business generates leads by providing valuable content that draws customers to them. Examples include the use of blog posts, guest blogging, social media and podcasts. Inbound m... More »

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NASCAR created one of the largest and most successful marketing campaigns in the field of sports by capitalizing on large audiences and even larger venues. Furthermore, NASCAR has made everything under its control a pote... More »

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Global marketing is important for businesses because it grants access to wider profit margins, huge demographic audiences and a better quality of life for consumers worldwide. Businesses that use global marketing to reac... More »

Holistic marketing refers to a marketing strategy in which one considers the big picture of a business, its role in the economy and community and its impact on the lives of its consumers. The four key points of holistic ... More »

"Market aggregation" is defined as the marketing of standardized goods and services to a large population of people that have similar needs, according to Inc. Another name for market aggregation is "mass marketing," a st... More »