Buzz marketing refers to a marketing strategy employed by firms and marketing agencies to spread word rapidly about a novel product or service, using citizens as brand promoters. Buzz marketing essentially acts as corpor... More »

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A low cost pricing strategy in marketing is an attempt by a company to increase sales by offering a product or service at a low price relative to competitors. This strategy, sometimes also called a price leadership strat... More »

The goals of marketing research are to help a business refine its marketing strategy, improve products or services, determine where a product should be placed and uncover consumer habits. The scope of marketing research ... More »

Preparation, being clear, and setting goals are some of the marketing strategy tips for launching a new product. Others include starting early and following up. More »

www.reference.com Business & Finance Business Resources Marketing & Sales

The seven P's of marketing are the service marketing mix, which addresses seven key characteristics in building a complete marketing strategy. The service marketing mix extends the original product mix of product, place,... More »

www.reference.com Business & Finance Business Resources Marketing & Sales

A sales strategy is part of a larger document that provides guidance for a business, specifically the team responsible for selling the product or service and earning revenue. Use a sales strategy template to create a cus... More »

www.reference.com Business & Finance Business Resources Marketing & Sales

A consumer benefit in consumer marketing is the positive value that a product or service provides to a consumer. A consumer benefit can either be inherent to the product or service, or it can be something intangible that... More »