A "vision statement" is a forward-looking statement developed at the executive management level of a company. The vision statement paints a broad picture of the objectives and direction of the business, which leads to th... More »

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IBM Corporation’s mission, vision, and value statements have never really changed in principle since the company’s incorporation in 1911. The corporation’s vision, mission, and purpose statements are somewhat intertwined... More »

McDonald's vision statement is "to be our customers' favorite place and way to eat and drink." This portrays the company's aspirations towards providing quality customer experiences and services. The long-term goal is to... More »

A vision statement is used to communicate a company's goals and aspirations in a single, concise sentence or paragraph, such as Oxfam's "A World Without Poverty" or Google's "To provide access to the world’s information ... More »

To create a vision statement, make a list of long-term business goals. Choose one or two goals that represent where you want the business to be in five to 10 years. Write two or three sentences that incorporate these goa... More »

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A vision statement is a one-sentence statement describing the inspirational long-term change that an organization or a program desires to achieve. Whereas a vision statement may contain information on how the organizatio... More »

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To write a strategic plan, write an organizational overview, and a mission and vision statement. Analyze the company's internal and external situation, and develop business growth goals. Explain performance metrics, and ... More »

www.reference.com Business & Finance Business Resources Managing a Business