A "vision statement" is a forward-looking statement developed at the executive management level of a company. The vision statement paints a broad picture of the objectives and direction of the business, which leads to th... More »

www.reference.com Business & Finance Business Resources Managing a Business

IBM Corporation’s mission, vision, and value statements have never really changed in principle since the company’s incorporation in 1911. The corporation’s vision, mission, and purpose statements are somewhat intertwined... More »

Starbucks' mission is literally "to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time." The company hinges its mission on a number of principles, including offering high-quality, e... More »

A vision statement is used to communicate a company's goals and aspirations in a single, concise sentence or paragraph, such as Oxfam's "A World Without Poverty" or Google's "To provide access to the world’s information ... More »

To create a vision statement, make a list of long-term business goals. Choose one or two goals that represent where you want the business to be in five to 10 years. Write two or three sentences that incorporate these goa... More »

www.reference.com Business & Finance Business Resources Managing a Business

To write a strategic plan, write an organizational overview, and a mission and vision statement. Analyze the company's internal and external situation, and develop business growth goals. Explain performance metrics, and ... More »

www.reference.com Business & Finance Business Resources Managing a Business

An example of a balanced scorecard, which is a strategic development tool to measure expectations and performance in a business, include a mission and vision statement along with a strategy map, performance measures and ... More »

www.reference.com Business & Finance Business Resources Managing a Business