Social media marketing refers to advertising that is posted or streamed on social media websites or applications. For example, a user sees advertisements or sponsored ads in his personal Facebook feed. More »

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A social media marketing strategy helps a business create awareness of and generate interest in its products or services using social networks. Businesses can develop and use social media marketing strategies for free or... More »

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Inbound marketing is a strategy in which a business generates leads by providing valuable content that draws customers to them. Examples include the use of blog posts, guest blogging, social media and podcasts. Inbound m... More »

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Social media is a two-way form of communication that allows users to interact with the information being transmitted. Social media encompasses a wide variety of online content, from social networking sites like Facebook ... More »

Key activities involved in marketing include advertising, sales, public relations, social media marketing and other promotional activities, notes Forbes. It can also include activities such as pricing, distribution and m... More »

Social networking can skew people's perceptions of their lives by inviting comparison to others' lives. According to Peggy Drexler, a research scientist, heavy social media usage can also contribute to problems with self... More »

Circle is a social media app for iPhone and Android that allows users to see where their friends and contacts are, providing alerts when people are within a certain distance. It also provides notifications about specific... More »

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