Sales promotions may help businesses gain exposure, clear out old inventory and boost revenue, but they are not ideal for attracting new customers. Sales promotions are most valuable to small businesses and can help busi... More »

The term "sales promotion" refers to a type of marketing that is either targeted toward the distribution channel (by providing incentives for sales) or directly at the consumer. It is a tactic for introducing new items, ... More »

McDonald's uses sales promotion strategies like menu upgrades, gift cards, demographic-specific marketing campaigns, digital initiatives and a focus on breakfast sales. McDonald's experienced declining sales in 2014, ins... More »

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Advantages of price discrimination include higher revenue, which in turn lets companies offering products invest in more research and development, ultimately improving their services, while disadvantages include limited ... More »

Some advantages of mass marketing include reaching a large audience and the potential for massive sales, but some disadvantages of mass marketing are overexposure and increased competition. Businesses that use mass marke... More »