Common steps in selling a product include acquiring product knowledge, assessing a prospect's needs, building rapport, presenting compelling benefits, closing the deal and following up with service. The specific activiti... More »

Kanter Auto Products sells fuel and water pumps, gas tanks, tires and tubes, idler arms, and ignition coils. They also sell engine parts, engine overhaul kits, fender covers and repair kits for floors, trunks and fuel ta... More » Vehicles Car Parts & Maintenance

As of 2015, Meijer bakery sells bread, pastries and desserts. Meijer is a hypermarket, so the bakery and deli are attached to the larger market. The bakery sells a variety of products in several categories under the Meij... More » Food Grocery
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Being a good waitress requires product knowledge, paying attention to detail, being able to do multiple tasks at once, building rapport with customers, cash-handling ability and strong problem-solving skills. Socializati... More » Business & Finance Careers Career Aspirations

STP analysis is a marketing process involving three steps: market segmentation, targeting and product positioning. According to the Market Segmentation Study Guide, STP is sequential. Therefore, the beginning point is al... More »

Niche marketing involves creating a product or service and marketing it towards a small section of the population. One example of this is a kosher dairy service in New York City that serves the area's Jewish population. More »

The function of a sales department is to engage in a variety of activities with the objective to promote the customer purchase of a product or the client engagement of a service, according to the American Marketing Organ... More »