Common steps in selling a product include acquiring product knowledge, assessing a prospect's needs, building rapport, presenting compelling benefits, closing the deal and following up with service. The specific activiti... More »

Kanter Auto Products sells fuel and water pumps, gas tanks, tires and tubes, idler arms, and ignition coils. They also sell engine parts, engine overhaul kits, fender covers and repair kits for floors, trunks and fuel ta... More » Vehicles Car Parts & Maintenance

The Vigoro Corporation is a fertilizer company that sells lawn fertilizer, grass seed, organic soil and plant food. Vigoro also manufactures granular insect control and weed control products, weed-stopping mulch and seed... More » Business & Finance Corporations
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STP analysis is a marketing process involving three steps: market segmentation, targeting and product positioning. According to the Market Segmentation Study Guide, STP is sequential. Therefore, the beginning point is al... More »

Pricing is an extremely important component of marketing, because it helps determine how many consumers buy a product or service and, ultimately, whether a business succeeds or fails. A business owner must employ a numbe... More »

The function of a sales department is to engage in a variety of activities with the objective to promote the customer purchase of a product or the client engagement of a service, according to the American Marketing Organ... More »