Common steps in selling a product include acquiring product knowledge, assessing a prospect's needs, building rapport, presenting compelling benefits, closing the deal and following up with service. The specific activiti... More »

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Kanter Auto Products sells fuel and water pumps, gas tanks, tires and tubes, idler arms, and ignition coils. They also sell engine parts, engine overhaul kits, fender covers and repair kits for floors, trunks and fuel ta... More »

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As of 2015, Meijer bakery sells bread, pastries and desserts. Meijer is a hypermarket, so the bakery and deli are attached to the larger market. The bakery sells a variety of products in several categories under the Meij... More »

Being a good waitress requires product knowledge, paying attention to detail, being able to do multiple tasks at once, building rapport with customers, cash-handling ability and strong problem-solving skills. Socializati... More »

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STP analysis is a marketing process involving three steps: market segmentation, targeting and product positioning. According to the Market Segmentation Study Guide, STP is sequential. Therefore, the beginning point is al... More »

A consumer benefit in consumer marketing is the positive value that a product or service provides to a consumer. A consumer benefit can either be inherent to the product or service, or it can be something intangible that... More »

Possession utility is a term that explains and possibly measures the satisfaction that comes from owning a product or enjoying a service. In theory, there are just as many possession utilities as there are a growing numb... More »