The nine functions of marketing are to focus on the customer, monitor competition, manage the brand, find and direct supporting vendors, create fresh ideas, communicate internally well, manage the budget, understand retu... More »

A marketing manager seeks out new markets for products and services, oversees an organization's marketing budget, forecasts sales, and assists in the implementation of sales and promotional campaigns. Marketing managers ... More »

Selling, financing, promotion, pricing, product planning, distribution and risk management are seven functions of marketing, notes Hagerstown Community College. Another function of marketing is marketing information mana... More »

Information that may appear in the sales and marketing section of a business plan includes the target audience for the company, the key features of the product, the major elements of the brand's identity and the budget f... More »

Companies may sponsor events as one element of a broad marketing plan intended to build brand recognition and favorability. Event sponsorship offers the ability to reach a large, targeted marketplace, build personal conn... More »

NASCAR created one of the largest and most successful marketing campaigns in the field of sports by capitalizing on large audiences and even larger venues. Furthermore, NASCAR has made everything under its control a pote... More »

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Promotional objectives are goals businesses set to build a customer base while promoting awareness of their brands and building sustainable sales and profits through marketing campaigns, explains the Houston Chronicle. C... More »