target audience definition: the particular group of people to which an advertisement, a product, a website or a television or…. Learn more.
A target audience is the demographic of people most likely to be interested in your product or service. If you own a plumbing company, your target audience is property owners, both commercial and residential. If you own a toy store, your target audience is parents, grandparents, and anyone else with children in their lives.
Definition of target audience: Particular group of people, identified as the intended recipient of an advertisement or message. Also called target population. ... The target audience had been defined by the marketing manager and at that point we simply had to carry out our advertising plans.
Target audience definition: the target audience of a programme is the group of people that the programme-makers are... | Meaning, pronunciation, translations and examples
By this point, you know the over-arching target audience definition: A group of people to whom you want to sell something. Now, you need to figure out who your target audience is, by looking at the characteristics you can use to separate one customer from another.
A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. Businesses that have a wide target market will focus on a specific target audience for certain ...
target audience meaning: the particular group of people to which an advertisement, a product, a website or a television or…. Learn more.
Target audience definition will be the foundation of your marketing efforts. (Image source: Envato Elements) In this tutorial, you'll learn the definition of a target audience and why knowing your target audience is important. We'll also explore techniques you can use to discover who your target customer is.
What is a Target Audience? “There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market,” marketing author Philip Kotler once said. A target audience is a specific group of people with shared characteristics who are most likely to be interested in your products or ...
Identifying the target market is an essential step for any company in the development of a marketing plan. Not knowing who the target market is could cost a lot of money and time for a company.