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A brand ambassador is an employee of a company who focuses on making contact with anyone who could be a potential client of the company. This could include average consumers, other businesses or retail stores. A brand am... More »

A sample 30-60-90 day sales plan includes: the first 30 days utilizing time by training, meeting team members, learning the company's policies, reviewing client accounts and reviewing procedures; the first 60 days utiliz... More »

A company contact list is a tailored list of potential clients or partners, according to the Export.gov website. Several companies, such as Avention and ContactDB, sell pre-created lists or they create lists specifically... More »

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The primary purpose of a logo is to give a visual identity to a company or brand. A logo is a symbol that companies often use in advertising, stationery and other business materials that allow people to easily recognize ... More »

Information that may appear in the sales and marketing section of a business plan includes the target audience for the company, the key features of the product, the major elements of the brand's identity and the budget f... More »

A brand name delivers a promise or commitment from a company to a customer about product or service performance. For a business, building a strong and reputable brand name helps attract customers, build loyalty and earn ... More »

An example of brand equity and licensing would be a clothing company licensing its name to be used on products that it doesn't make itself, such as how the Calvin Klein company puts its name on perfume and underwear, not... More »