The benefits of integrated marketing communications, or IMC, include brand reinforcement, competitive advantage, reduced marketing and advertising costs and greater reach. Integrated marketing communications is a marketi... More »

Unified communications is a marketing industry term used to describe any business communication system that integrates a broad range of applications and technologies designed, sold and supported by a single communication... More »

www.reference.com Business & Finance Business Resources Marketing & Sales

Internal marketing is essentially a sales technique used by companies that treats employees as customers to help make all components of the business function harmoniously and deliver a clear message. Internal marketing i... More »

One important advantage of Internet marketing is that companies can often reach more consumers via online marketing strategies than through traditional advertising. Another advantage is the low cost of Internet marketing... More »

The Houston Chronicle explains that the benefits of e-marketing or Internet marketing include convenience, increased reach, personalization, improved customer relationships, lowered marketing costs and an established soc... More »

Unified communications is a marketing industry term used to describe any business communication system that integrates a broad range of applications and technologies designed, sold and supported by a single communication... More »

www.reference.com Business & Finance Business Resources Marketing & Sales

Key activities involved in marketing include advertising, sales, public relations, social media marketing and other promotional activities, notes Forbes. It can also include activities such as pricing, distribution and m... More »