A marketing myopia is a very internal and company-specific perspective on marketing. It contradicts a more customer-centric marketing approach because the business focuses primarily on its own needs. This approach limits... More »

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In indirect marketing, the customer does not receive any direct communication from the company. Indirect marketing is used when a customer is aware of a product and only needs to be reminded about the product in order to... More »

According to Entrepreneur magazine, affiliate marketing is a structured Internet referral program that rewards independent marketers for directing contacts or sales to an online business. The relationship between the bus... More »

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The most important tip when writing an introductory marketing letter is to know the customer and write the letter from the customer's perspective. The letter is about the customer even when it's describing the service or... More »

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Tips for selling stuff online include posting an image of the item along with a detailed description and responding promptly to any questions asked by perspective buyers. Tagging and categorizing items can provide greate... More »

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Tips for finding a good marketing vendor include identifying marketing needs, finding prospects, developing success criteria and narrowing options. Finding the right vendor is essential to business success. More »

Unified communications is a marketing industry term used to describe any business communication system that integrates a broad range of applications and technologies designed, sold and supported by a single communication... More »

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