Internet marketing refers to the act of selling goods and services primarily online or to promote a brick-and-mortar business via a website, blog or social media outlet. Internet marketing strategies may include content ... More »

www.reference.com Business & Finance Business Resources Marketing & Sales

One important advantage of Internet marketing is that companies can often reach more consumers via online marketing strategies than through traditional advertising. Another advantage is the low cost of Internet marketing... More »

Digital marketing is a type of marketing that involves the promotion of products through electronic media, such as mobile phones, email and the Internet. Digital marketing methods allows companies to assess campaigns an... More »

"Market aggregation" is defined as the marketing of standardized goods and services to a large population of people that have similar needs, according to Inc. Another name for market aggregation is "mass marketing," a st... More »

Retail mix is a marketing plan that responds to a set of varying factors, such as location, pricing, personnel needs and offered services and goods. A retail mix plan targets strategies to attract customers and influence... More »

Target marketing is the practice of aiming goods and services at a specific group of consumers. Rather than take a shotgun approach, for example, selling to 18- to 49-year-olds, companies try to narrow their marketing as... More »

www.reference.com Business & Finance Business Resources Marketing & Sales

The employees in the marketing department of an organization are responsible for communicating to customers or clients why they need to purchase the goods or services offered. Marketing relays information to customers or... More »