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The University of North Carolina at Pembroke states that internal and external publics are components of public relations. Internal publics are individuals employed by an agency, while external publics are people and org... More »

Public borrowing is the total amount of money that has been borrowed by the government. The other terms used to refer to public borrowing are government debt, national debt or public debt. More »

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External customers use a company’s products or services but are not part of the company. An external customer is an individual who enters the store and buys merchandise. Internal customers are members of an organization ... More »

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Internal marketing is essentially a sales technique used by companies that treats employees as customers to help make all components of the business function harmoniously and deliver a clear message. Internal marketing i... More »

A SWOT analysis is a structured planning method used to evaluate strengths, weaknesses, opportunities and threats involving a business or project. The analysis identifies internal and external factors that are helpful or... More »

According to an article in the Houston Chronicle, examples of indirect marketing include: coupon mailings, trade shows, public relations, blogging, participating in workshops, free e-books and posting on social media. Ma... More »

Some effective marketing strategies for a small business include using social media, attending a local event and working on public relations. It also helps to start by creating a marketing budget and using a variety of d... More »