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Interactive marketing is a one-to-one marketing practice that centers on individual customer and prospects’ actions. Interactive marketing involves marketing initiatives that are triggered by customers’ behaviors and preferences; for this reason, it is a major shift from traditional campaign ...


Interactive marketing, sometimes called trigger-based or event-driven marketing, is a marketing strategy that uses two-way communication channels to allow consumers to connect with a company directly. Although this exchange can take place in person, in the last decade it has increasingly taken place almost exclusively online through email, social media, and blogs.


Interactive Marketing. Explore the Strategy of Interactive Marketing. Traditionally, advertising flows in one direction. A marketer will design an ad, purchase ad space, send the ad into the world and wait for the results to start showing up in the cash register.


Interactive marketing is a one to one marketing process that reacts and changes based on the actions of individual customers and prospects. This ability to react to the actions of customers and prospects means that trigger based marketing is dramatically more effective than normal direct marketing.


Interactive marketing involves a marketing tactic that is in direct response to something a consumer does. Sometimes called trigger-based or event-based marketing, interactive marketing relies completely on an action started by the consumer.


Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related ...


Interactive marketing is a type of advertising that includes several types of Internet sales strategies. These include social networking, website architecture and online stores. In today's world ...


A profession, no less than a craft, is shaped by its tools. The profession of marketing, its theories, its practices, and even the basic sciences that it draws on are determined by the tools at ...


The Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting and service of individual customers. We strive to publish leading-edge, high-quality and original research that presents results, methodologies, theories, concepts ...


Meet Ceros . Ceros is an experiential content creation platform that empowers marketers and designers to create engaging, interactive, and immersive content experiences without traditional development or code.