ARTICLES

The availability heuristic refers to the tendency of the human mind to assume that events that spring easily to mind happen with equal frequency in the real world. Heuristics are cognitive shortcuts used by the brain to ...

www.reference.com/article/availability-heuristic-psychology-23e95f6de5027490

In psychology, heuristics are thinking strategies that guide decisions and judgments that are made quickly. These quick judgments are fueled by learned and readily available information. For example, if a person observes...

www.reference.com/world-view/heuristics-psychology-7bbe46ad26ec0be2

The study of human social behavior is called sociology, while the study of the individual human mind and behavior is called psychology. Sociology basically deals with human relationships and institutions while psychology...

www.reference.com/world-view/study-human-behavior-c193dc51c65e920a

SIMILAR ARTICLES

Self-serving bias is the tendency to strengthen a person's ego by attributing positive events to his own abilities and attributing negative events to forces outside his control. People who have a self-serving bias protec...

www.reference.com/article/self-serving-bias-9290b4662c9d65c8

Psychology is the study of the human mind and behavior and, as such, plays a number of important roles in modern society. Psychology helps people with a variety of mental health conditions. It also helps businesses targe...

www.reference.com/article/psychology-important-8f357b437d0e9039

Psychological factors refer to thoughts, feelings and other cognitive characteristics that affect the attitude, behavior and functions of the human mind. These factors can influence how a person thinks and later affect h...

www.reference.com/world-view/psychological-factors-1a0d49d475ccbf16

An example of an anchoring and adjustment heuristic is when a person with high-value numbers bids higher on items with unknown value after being asked to write their numbers compared to people who had low-value numbers t...

www.reference.com/world-view/example-anchoring-adjustment-heuristic-f0a272239f977c52