One example of a successful direct marketing campaign is the World Wildlife Fund's Earth Hour candle box. To raise awareness of its Earth Hour celebration a bright yellow candle is packaged inside of a black box, with on... More »

People use direct marketing lists in businesses to refine information used to target specific customers through a variety of channels, including mail, email, phone and in-person presentations. Direct marketing lists incl... More »

According to an article in the Houston Chronicle, examples of indirect marketing include: coupon mailings, trade shows, public relations, blogging, participating in workshops, free e-books and posting on social media. Ma... More »

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