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One example of a successful direct marketing campaign is the World Wildlife Fund's Earth Hour candle box. To raise awareness of its Earth Hour celebration a bright yellow candle is packaged inside of a black box, with on... More »

People use direct marketing lists in businesses to refine information used to target specific customers through a variety of channels, including mail, email, phone and in-person presentations. Direct marketing lists incl... More »

According to an article in the Houston Chronicle, examples of indirect marketing include: coupon mailings, trade shows, public relations, blogging, participating in workshops, free e-books and posting on social media. Ma... More »

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A marketing objective is the goal that a company has when it creates a marketing or advertising campaign. Ultimately, the goal of most marketing campaigns is to make the company money. However, marketers often set more s... More »

Tips for customizing email marketing templates include inserting graphics and HTML formatting relevant to the specific campaign, using dynamic functions to automatically personalize the email for each recipient, and usin... More »

The Elf Yourself campaign is a marketing strategy created by the Toy advertising agency in 2006. Business supply company Officemax hired the agency to create 20 microsites with holiday themes. More »

A marketing sample plan is a strategy a company develops to acquire information necessary to create an effective marketing campaign. Factors, including what kind of information is desired and the varying means of obtaini... More »