articles

One example of a successful direct marketing campaign is the World Wildlife Fund's Earth Hour candle box. To raise awareness of its Earth Hour celebration a bright yellow candle is packaged inside of a black box, with on... More »

People use direct marketing lists in businesses to refine information used to target specific customers through a variety of channels, including mail, email, phone and in-person presentations. Direct marketing lists incl... More »

According to an article in the Houston Chronicle, examples of indirect marketing include: coupon mailings, trade shows, public relations, blogging, participating in workshops, free e-books and posting on social media. Ma... More »

similar articles

Tips for customizing email marketing templates include inserting graphics and HTML formatting relevant to the specific campaign, using dynamic functions to automatically personalize the email for each recipient, and usin... More »

A marketing sample plan is a strategy a company develops to acquire information necessary to create an effective marketing campaign. Factors, including what kind of information is desired and the varying means of obtaini... More »

A marketing objective is the goal that a company has when it creates a marketing or advertising campaign. Ultimately, the goal of most marketing campaigns is to make the company money. However, marketers often set more s... More »

One way to use drop cards effectively is to give them to audience members when they are at a show, either by using them to sell digital downloads directly to audience members or crafting a marketing campaign. You can als... More »