Digital marketing is a type of marketing that involves the promotion of products through electronic media, such as mobile phones, email and the Internet. Digital marketing methods allows companies to assess campaigns an... More »

Electronic marketing, or e-marketing, is the use of electronic media and applications to conduct marketing research and communication activities. The term electronic marketing initially served as an extension of "Interne... More »

Marketing directors plan, manage and help create advertising programs for goods and services. Most either work for advertising agencies or directly for individual companies in their marketing departments. More » Business & Finance Careers Career Aspirations

According to TheManageMentor, the main functions of distribution channel marketing include information gathering, matching, promotion, developing contacts and negotiation for the sole purpose of providing a link between ... More »

The term "sales promotion" refers to a type of marketing that is either targeted toward the distribution channel (by providing incentives for sales) or directly at the consumer. It is a tactic for introducing new items, ... More »

Cooperative marketing occurs when organizations or a group of businesses with the same type of product work together to encourage people to buy their products. These businesses will usually pool their money together to p... More »

The four P's of the marketing mix in a marketing plan are product, place, price and promotion. Collectively, companies plan a marketing strategy that incorporates each of these key elements. More » Business & Finance Business Resources Marketing & Sales