Direct marketing is an advertising strategy that physically deals and communicates with the consumer, while indirect marketing advertises in quantity by mass media outlets, such as Internet, TV and radio ads. Direct mark... More »

According to Inside Business Magazine, a company faces direct competition when there are other businesses within the market that offer the same services or products. Indirect competition occurs when a company faces busin... More »

In indirect exporting, a manufacturer turns international sales over to a third party, while in direct exporting, a manufacturer handles the export process itself. Manufacturers that engage in indirect exporting hire exp... More »

According to an article in the Houston Chronicle, examples of indirect marketing include: coupon mailings, trade shows, public relations, blogging, participating in workshops, free e-books and posting on social media. Ma... More »

One example of a successful direct marketing campaign is the World Wildlife Fund's Earth Hour candle box. To raise awareness of its Earth Hour celebration a bright yellow candle is packaged inside of a black box, with on... More »

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Direct marketing companies include TMR Direct, Jacobs & Clevenger, ValPak and Lockard & Weschler Direct as of 2016. These companies provide a variety of direct marketing services, including direct mailing, email marketin... More »

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A consumer benefit in consumer marketing is the positive value that a product or service provides to a consumer. A consumer benefit can either be inherent to the product or service, or it can be something intangible that... More »