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The primary target audience is the group of customers that a business thinks it has the greatest opportunity to convert.They’re the consumers on whom the company is banking to be early adopters, brand evangelists, repeat customers or simply a good bet.


Target audience analysis: The types of target audience By this point, you know the over-arching target audience definition: A group of people to whom you want to sell something. Now, you need to figure out who your target audience is, by looking at the characteristics you can use to separate one customer from another.


A primary target market is the most likely group to purchase your products, while the secondary target market is the second most likely. They may have more hesitations and may require the business to establish trust before they make a purchase. Secondary markets have high growth potential.


Definition of a Target Audience. A target audience is the person or group of people a piece of writing is intended to reach. In other words, it is important for a writer to know who will be ...


A target market is defined as a specific group of potential buyers for which a business positions its products and services. Or in simpler terms, it's the group of people who are the most likely buyers of your products or services.


A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. Businesses that have a wide target market will focus on a specific target audience for certain ...


Secondary audience is the groups of people who are not likely to buy use your product but can exert an influence on your primary audience & play an important role in their buying decision. It is very important for companies to target secondary audiences through their advertising and promotions such that they have positive attitude towards your brand & influence the primary audience to buy ...


Target Market Examples. Specifying a target market for your business is an essential step to remain viable. Trying to sell a hamburger to vegetarians will only lead to wastage of time, effort, and money and a poor brand image.


Target market definition. A target market is the specific group of people you want to reach with your marketing message.They are the people who are most likely to buy your products or services, and they are united by some common characteristics, like demographics and behaviors.


Definition: Primary Audience. Primary audience is the main target audience who will receive the communication directly. Primary audience are those customers who have the power, authority & money to buy a product or a service.