A marketing intermediary is a distribution channel and way for producers of various products and services to indirectly sell to the masses. The marketing intermediaries are used to get the product or service to the consu... More »

Indirect marketing is where there is no direct communication to consumers by companies. It is treated as the next step for establishing brand recognition and awareness. More »

According to Business Dictionary, international or global marketing is defined as presenting an idea and final product to the rest of the world for the purpose of gaining an international marketing community. Examples of... More »

Pricing policy refers to the way a company sets the prices of its services and products basing on their value, demand, cost of production and the market competition. Pricing policy is essential for all companies as it pr... More »

According to TheManageMentor, the main functions of distribution channel marketing include information gathering, matching, promotion, developing contacts and negotiation for the sole purpose of providing a link between ... More »

Allocation in economics is an analysis of how limited resources, also called factors of production, are distributed among producers, and how scarce goods and services are divided among consumers. Accounting cost, opportu... More »

Collaborative commerce is defined as creating more efficient distribution and supply channels as a way to maximize production in the world economy and utilize new technology. This specific type of commerce is a business ... More »