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Some basic marketing terms are "marketing concept," "marketing mix" and "market segmentation." Marketing concept is the idea that a company should find out what the customer needs and base product development on that. A ... More »

Sales focuses on selling prospects and growing revenue among current customers, while marketing departments typically develop materials and create lead generation programs. Marketing teams frequently work to support sale... More »

According to Business Dictionary, international or global marketing is defined as presenting an idea and final product to the rest of the world for the purpose of gaining an international marketing community. Examples of... More »

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The cat string theory refers to a marketing concept called the law of scarcity; marketers entice buyers with statements like "supplies are limited" and "this offer expires on a set date." The concept is designed to enhan... More »

A marketing concept is vital to customer-centric companies because it guides them to prioritize satisfying customer needs and wants. This concept also causes companies to perform proactive research to identify preference... More »

According to AllBusiness.com, a marketing concept is a philosophy used by businesses that focuses on satisfying the needs of consumers instead of the needs of the company. A marketing concept uses customer satisfaction t... More »

The concept of marketing is for a company to find a way to present the goods or services it needs to sell to a targeted audience for whom those goods or services meet a crucial need. Successful marketing is both relevant... More »