Feature-benefit selling highlights the practical uses of a product by explaining how each feature improves daily life or business operations for the user, says Geoffrey James for Inc. magazine. Consumers search for produ... More »

A professional should define his profession as a career that he becomes competent in through formal training. Most professions are governed by a professional body that requires each member to engage in continuing educati... More »

Companies define the cost of labor as the sum of all wages paid to employees plus the cost of employee benefits and any payroll taxes paid by a company. The cost of labor for companies is broken into two separate types o... More »

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Customize a basic marketing plan template by adding key information such as unique selling proposition, target customers, product information and product distribution. Add unique company details to essential sections suc... More »

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The Magento eCommerce platform is a suite of products that e-commerce companies can use to manage the operations of their business. As of 2015, Magento offers four different segments of its platform: the Enterprise Editi... More »

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A marketing mix is important in business because it maximizes a company's chances of achieving steady, continual success in its operations. A marketing mix also ensures that a company remains responsible to its customers... More »

To get started selling online, choose a product, find vendors and suppliers, and create a website for the business. The next steps involve settling legal issues and planning the marketing strategy. The first step, choosi... More »

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