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The University of North Carolina at Pembroke states that internal and external publics are components of public relations. Internal publics are individuals employed by an agency, while external publics are people and org... More »

External customers use a company’s products or services but are not part of the company. An external customer is an individual who enters the store and buys merchandise. Internal customers are members of an organization ... More »

Internal marketing is essentially a sales technique used by companies that treats employees as customers to help make all components of the business function harmoniously and deliver a clear message. Internal marketing i... More »

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A SWOT analysis is a structured planning method used to evaluate strengths, weaknesses, opportunities and threats involving a business or project. The analysis identifies internal and external factors that are helpful or... More »

According to an article in the Houston Chronicle, examples of indirect marketing include: coupon mailings, trade shows, public relations, blogging, participating in workshops, free e-books and posting on social media. Ma... More »

Some effective marketing strategies for a small business include using social media, attending a local event and working on public relations. It also helps to start by creating a marketing budget and using a variety of d... More »

Internal sales is a business model in which a company's products are sold directly from the company itself to the customers. The major benefit of this method is that it allows a company to reap more of the total profits ... More »