Advertising refers to the marketing communication that businesses use to persuade, encourage or manipulate audiences to get them to take some sort of action. The most common desired outcome is to make a purchase or follo... More »

Good advertisements must be memorable, entertaining and informative. Additionally, good advertising effectively targets a specific audience and attracts attention. Good advertising creates interest in and generates curio... More »

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Advertising directs the public’s attention to a particular product or service and is intended to prompt a person to take action. It is designed to be memorable and persuasive. More »

Relative to public relations and other forms of marketing communication, advertising offers a business greater control of its messages and the ability to adapt over time, while primary drawbacks include cost and the fact... More »

Of all the forms of marketing communication, advertising offers a business the most control over the format, timing and placement of a message. This control includes selection of the optimum media to reach the targeted a... More »

Advertising directs the public’s attention to a particular product or service and is intended to prompt a person to take action. It is designed to be memorable and persuasive. More »

The disadvantages of advertising vary depending on the form of advertising used, but can include ineffective use of advertising images, difficulty qualifying return investment numbers, difficulty choosing the most approp... More »