As of 2015, Rogers Ford, located in Midland, Texas, offers a variety of car-related services, which includes the sale of new Ford and Lincoln vehicles. Rogers Ford also carries a wide range of pre-owned and certified pre-owned vehicles, including models from Mercedes-Benz, Volkswagen, Buick, Chevrolet, Chrysler and GMC.
Rogers Ford operates multiple service departments, in addition to personal and commercial vehicle sales. Some of the departments operated by the dealership are financing, maintenance service and a parts store. Rogers Ford can also provide vehicle valuation services for customers interested in fully or partially financing a car purchase by trading in a current vehicle. Customers can use the Rogers Ford website to request and schedule maintenance on their vehicles, and they can also download finance applications. Rogers Ford also offers car buying services for customers who are looking to sell their current vehicles.
Rogers Ford was established in the city of Midland by Bill Rogers in 1964. The dealership has been operating in its current location since 1966 and has been remodeled three times. The ownership of Rogers Ford is still held in part by the Rogers family, with Doss Rogers, son of Bill Rogers, being the majority owner of the company.