Toyota does not have core competencies but rather operates under the guidance of two ideals: continuous improvement and respect for people. Toyota's operations are guided both by lean manufacturing and a set of 14 principles called "The Toyota Way."
The Toyota Way is a set of 14 principles that define the company's work philosophy. The principles are related to management and production, workload and culture, continuous improvement and quality decision-making, leadership development and learning, reliability and valuing partnerships and the elimination of wasteful practices.
Toyota has placed a particular emphasis on its customer service experience in light of past recall issues. These problems have not kept the company from receiving awards for its cars in JD Powers Quality Surveys. Toyota describes itself as committed to continuous improvement in all areas of operations at all its global facilities.