The Toyota RAV4 is a strong competitor among other vehicles in the compact SUV class, only being outsold in this group by the Honda CR-V, as of 2015. Other leading vehicles in this class that have not kept up with the sales figures of the RAV4 in 2015 include the Jeep Cherokee, Kia Sportage, Mazda CX-5, Mitsubishi Outlander Sport, Ford Escape and Nissan Rogue.
According to Kelly Blue Book, the Toyota RAV4 exceeds the Honda CR-V and the Mazda CX-5 in cargo space, while the CR-V and CX-5 both offer a more enjoyable driving experience. The RAV4 is more moderately priced than the Kia Sportage, but falls slightly behind the Kia in features and style offered for the price. The Mitsubishi Outlander Sport has many desirable features and is a noteworthy competitor among the compact SUV class, but it is no match for the Toyota RAV4 when it comes to easy-to-use interior features.
On Toyota's website, comparisons between the RAV4 and other similar vehicles show that the RAV4 matches the Ford Escape when it comes to fuel economy, but comes in slightly behind the CR-V and the Nissan Rogue. Crash test ratings for the RAV4 are somewhat lower than other vehicles in this class. The Toyota RAV4 has an advantage over other vehicles in its class when it comes to MSRP pricing.