The Toyota logo represents the unification of the hearts of Toyota products with the hearts of their customers. Designed using a combination of three Ellipses, the background space within the logo itself indicates the technological achievement made by Toyota. The space also represents boundless opportunities.
The design concept of the Toyota logo is based on its elliptical shape. The combination of three ellipses creates a view of a slightly-elongated oval. The Toyota logo's main color scheme is usually red and white, though on some vehicles a more metallic color scheme is used. The combination of the smooth design features and the colors chosen is intended to give the Toyota logo an elegant look.