Tips for determining actual car dealer invoice prices include using looking up the car on a car value website and factoring in additional dealer fees and customer incentives. Car value websites that provide dealer invoice prices include TrueCar.com and Edmunds.com, as of 2016.
To look up a car on TrueCar.com, visit the site's home page, and click Shop New. Click a brand, select a car, and then enter a ZIP code. For more accurate results, configure car options. The pricing details section on the car's page provides multiple prices, including the factory invoice, the manufacturer's suggested retail price, the average price paid and a TrueCar estimate that factors in fees and incentives.
To look up a car on Edmunds.com, visit the site's home page, and select a vehicle make, model and year. On the car's page, click More, and then click Build and Price TMV on the drop-down menu that appears. Configure car options, and then click Get True Market Value pricing. The site provides the invoice price, the manufacturer's suggested retail price, and a True Market Value estimate that also factors in fees and incentives.
While invoice price is the amount a dealer pays for a car, it usually isn't accurate because of the fees and customer incentives that aren't part of the invoice. The dealer passes certain fees paid to the manufacturer on to the customer. However, the manufacturer also typically provides the dealer with incentives. Customer incentive is money the manufacturer passes on to the customer.