Car color choice should reflect a driver's personality and increase his safety on the road. Some drivers may also consider investing in a color that is able to hide the appearance of dirt and dust.
Drivers should research the psychological and emotional impacts of the color. They should think about if they want their vehicle to stand and appear sophisticated or blend in and not draw attention. Drivers should also match the color of the vehicle with its style. Bright colors may look better on sporty vehicles, but they might clash with the refined look of a sedan or utility vehicle.