Subaru publishes select commercials on its website, including several series of videos featuring dogs driving cars that originally aired beginning in 2009. A majority of the commercials fall under the tag line "Dog tested. Dog approved," while others belong to a series called "The Barkleys."
The commercials in both series involve dogs operating and riding in various Subaru vehicles. Plot lines include everyday tasks faced by drivers, such as parallel parking, a gas stop and ordering at a drive-through. Other videos feature dogs on road trips to various locations, such as the beach, mountains and woods. The advertisements mix anthropomorphic and normal dog behavior.