Participants in the annual Sturgis Motorcycle Rally meet at Sturgis, S.D. in August. Visitors take part in a wide variety of activities, with the rally centered around track and hill climbing races.
The Sturgis Motorcycle Rally is held each year, usually during the first full week of August. The city has a Rally Department that works with local police, fire and other services to accommodate the large amount of visitors each year. Bringing a motorcycle is not required to enjoy the rally, but most visitors ride in on their own bikes or have bikes shipped in for the week. A wide range of activities are available, such as shopping from a variety of clothing and accessory vendors, motorcycle demos, concerts, organized rides such as the Mayor's Ride, an annual exhibit by Michael Lichter, visiting the Sturgis Motorcycle Museum & Hall of Fame, and enjoying street food and local bars and microbrews. The Sturgis Motorcycle Rally is also a popular wedding destination.
Competitions, such as the Mustang Rodeo, Burn-Outs, Launch Box, Auto Cross, Barrel Racing, Show and Shine, Loud Pipes, Drag Racing and Supermoto, usually require registration ahead of time. Registration notifications and requirements are posted on the Sturgis Motorcycle Rally website.