As of 2015, visit SturgisMotorcycleRally.com for the official rally dates for the current calendar year as well as the next several years. Hover the cursor over the home page’s Rally Info tab, and click on the Future Rally Dates link in the drop-down menu.
The Sturgis Motorcycle Rally traditionally occurs during the first full week of August that follows a weekend. The inaugural rally, called the Black Hills Motor Classic, took place Aug. 12-14, 1938, during the Great Depression. At that time, organizers chose the first full weekend of August to ensure that the rally did not conflict with other events of social and economic importance already scheduled in neighboring communities.